Tag: perfromance max campaigns

5 Steps to PPC Success in the Age of Google’s AI Overviews

As Google expands AI Overviews in search results, advertisers need to adapt to stay ahead. These AI-powered summaries might answer user queries directly, potentially reducing website clicks. But fear not! Here’s how to thrive in this evolving landscape: Broaden Your Keyword Net: Embrace “broad match” keywords to reach potential customers based on their search intent. […]

Back To Top