Google Ads: Boost your Conversion Tracking with Enhanced Privacy
Enhanced conversions is a feature aimed at improving the accuracy of your conversion measurements and enabling more effective bidding. It augments your existing conversion tags by securely transmitting hashed first-party conversion data from your website to Google. This feature employs a secure one-way hashing algorithm, SHA256, to hash your first-party customer data, such as email […]
2024 Digital Marketing Insights: Emerging Trends for Business Growth
Marketing is a continuously evolving industry, and there are a number of new trends to watch out for in the next few years. These changes are influenced by technological advancements, changes in the way consumers buy products and services, and the need for firms to be competitive in an environment characterized by dynamism. Below are […]