When you wish to see your website on the top ranking of Google, you have to face the reality of hard-hitting online competition. Search engine optimization (SEO) is an unceasing race to stay ahead of the competitors. To win this race, you must constantly improve your website and observe the optimization activities of your competitors.
So, what is the secret to winning at Search engine optimization in 2020?
If you want to outrank your competition, here, in this blog, we are discussing some important tips that you can consider:
- 1. Focus on creating content for your website
Whether you are focussing on Search engine optimization, pay-per-click or other such digital marketing strategies to attract potential visitors to your website, both the quality as well as the number of your content matters. Fresh content on your site will make your site more appealing for the search engines as well as for the visitors who read your pages. Good quality content may lead to viral sharing that can increase the external backlinks which point at your website, thus, further boosting your SEO.
- 2. Keywords should be targeted strategically
While planning the content writing for your business, pay proper attention to the keywords that you are targeting. To know which keywords are effective and which can be ceded to the competitors, you can look at the traffic data for various search queries with the help of Google Analytics or Webmaster Tools program. You may also use advanced tools such as Raven Tools to determine the keywords which are producing the most conversions.
- 3. Be up-to-date about best SEO practices and latest SEO news
It is a field that is constantly changing. If you catch hold of a new SEO technique or an emerging trend before your competitors, you will be capable of cementing your lead in the natural search results. Thus, it is advised to monitor SEO news on the major blogs and websites to keep updated about the latest trends and techniques in Search Engine Optimization. If you find any major changes in SEO best practices, you can take appropriate action right away and prevent your website from falling behind in the search ranking.
4. Keep Track of your competitors’ backlink profile
Along with monitoring your own site’s backlink profiles to avert any negative SEO attacks, you must also keep a close eye on the backlinks your competitors are building. This will help you in identifying potential linking partners for your website and find any new linking strategies which your competitors might be using to beat you.
- 5. Monitor the on-site SEO activities of your competitors
You must monitor your competitors’ on-site SEO efforts. If any of your competitors change their SEO activities, there can be one of two scenarios; they may have found some new ways to optimize their webpages in the search results or they are simply updating their webpages in response to a penalty given by the search engines.
Either way, it will be a great idea to keep your eye on the competitors’ tag structures, keyword-optimized headers and other such SEO activities.
- 6. Technical Audit
Errors can be troublesome no matter how and where you encounter them. Your users would never appreciate it if you let your site go due to some petty error.
Some common issues on your site can be:
- Broken links
- Broken redirects
- Broken images
- Missing meta tags
- Server errors
- Crawling issues
- Indexing issues
- Dead-end pages
- Orphaned pages
- Schema mark-up errors
You cannot keep an eye on your website every hour, thus, some fully automated tools are available for such tasks. They can be used to detect the common technical issues with your website and then you can simply fix them.
Whether it’s out-working your competitors or simply persisting longer than them, you can follow the above SEO tips and make this next decade one of your biggest triumphs.
