SEO Archives - Digital Marketing Trends https://internetmarketingtrends.in/tag/seo/ Wed, 21 Aug 2024 10:09:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 https://internetmarketingtrends.in/wp-content/uploads/2019/11/cropped-IMT-Logo-scaled-32x32.png SEO Archives - Digital Marketing Trends https://internetmarketingtrends.in/tag/seo/ 32 32 194684926 Google Ads Are Now Mixed with Organic Results https://internetmarketingtrends.in/google-ads-are-now-mixed-with-organic-results/?utm_source=rss&utm_medium=rss&utm_campaign=google-ads-are-now-mixed-with-organic-results Sun, 02 Jun 2024 18:15:27 +0000 https://internetmarketingtrends.in/?p=344 For nearly a year, Google has subtly been blending ads with organic results. Recently, this practice was officially confirmed through a documentation update. The new Google’s documentation states: This indicates that the placement of top ads is dynamic and can vary. In this article, we dive into this change and its effects on users and […]

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For nearly a year, Google has subtly been blending ads with organic results. Recently, this practice was officially confirmed through a documentation update.

The new Google’s documentation states:

Google Ads Are Now Mixed with Organic Results

This indicates that the placement of top ads is dynamic and can vary.

In this article, we dive into this change and its effects on users and organic search outcomes.

Timeline Of Changes: This change wasn’t sudden. Google implemented a testing phase:

Leading up to the official change, Google had been experimenting with mixing sponsored ads within organic listings over a 10-month period. Below is a timeline of these changes:

June 17th, 2023: Initial Testing

This marked the first appearance of the test in Google’s search results, exclusively on mobile devices. During this initial phase, the ads were shown to a small number of users and were subtly integrated, often mistaken for organic listings.

October 23rd, 2023: Expanded Testing

During this phase, the broader SEO community began to notice ad labels within organic listings, visible on both mobile and desktop. This testing period was more extensive, leading up to the official launch.

March 28th, 2024: Official Launch

On this date, Google’s Ads Liaison declared the change permanent and introduced a new definition in the “top ads” documentation. From this point, users could expect ads to be mixed with organic results beyond limited testing.

Different Types of Placements

Since Google implemented the integration of sponsored ads within organic results nearly two months ago, we have a clearer picture of the scope of this change and the presentation of these sponsored ads.

Based on our research, there are two prevalent scenarios where Google integrates ads within organic listings:

1.Mixed with Organic Results

The typical approach involves placing an ad among the top organic results.

  1. Directly Below Featured Snippets

The most common method involves positioning ads directly below a featured snippet.

The Impact: This shift raises concerns:

  • User Experience: There’s a risk of users accidentally clicking on ads, mistaking them for organic results.
  • Transparency: A clear distinction between ads and organic listings is crucial for user trust.

The Potential Benefits:

  • Incentivize Quality Content: If organic rankings prioritize high-quality content, it could benefit both users and search results.
  • Increased Revenue for Google: More prominent ad placements could generate more income for Google.

What Are Google’s Intentions?

It is clear that Google aims to prioritize ad revenue through changes in ad placement. While arguments can be made for and against this change, we perceive the overall impact to be relatively neutral from both perspectives.

Source: Search Engine Journal

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8 Effective Strategies for Building High-Quality Backlinks in SEO https://internetmarketingtrends.in/8-effective-strategies-for-building-high-quality-backlinks-in-seo/?utm_source=rss&utm_medium=rss&utm_campaign=8-effective-strategies-for-building-high-quality-backlinks-in-seo Thu, 02 Mar 2023 11:37:49 +0000 https://internetmarketingtrends.in/?p=249 Backlinks, also known as inbound links, are links that come from other websites to your site. They are a crucial factor in search engine optimization (SEO) as they signal to search engines that other sites consider your content to be valuable. However, not all backlinks are equal, and some can even hurt your website’s SEO. […]

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Backlinks, also known as inbound links, are links that come from other websites to your site. They are a crucial factor in search engine optimization (SEO) as they signal to search engines that other sites consider your content to be valuable. However, not all backlinks are equal, and some can even hurt your website’s SEO. In this blog, we’ll discuss different ways to generate quality backlinks that can improve your website’s search engine ranking.

  1. Create quality content: Creating high-quality, valuable content is one of the most effective ways to generate backlinks. When your content is useful, informative, and engaging, other websites are more likely to link to it.
  2. Guest blogging: Guest blogging involves writing and publishing an article on someone else’s website in exchange for a backlink to your site. This can help you reach new audiences and gain valuable backlinks.
  3. Infographics: Infographics are visual representations of data or information that are highly shareable. Creating and sharing infographics on your website can attract backlinks from other sites.
  4. Testimonials: Providing testimonials for products or services that you use can earn you backlinks from the company’s website.
  5. Link reclamation: Link reclamation involves finding mentions of your brand or content online that don’t include a backlink and reaching out to the website owner to request one.
  6. Directory submissions: Submitting your website to reputable online directories can help you gain backlinks from high-quality sites.
  7. Internal linking: Internal linking involves linking to other pages on your website within your content. This can help you keep users on your site longer and improve your website’s overall SEO.
  8. Search Competitor Backlinks:
  • Conduct competitor research to identify blogs or websites that are linking to your competitors. You can use backlink analysis tools like Ahrefs, SEMrush, or Moz to do this.
  • Analyze the quality of backlinks of your competitors’ blogs or websites. Look for backlinks from high domain authority (DA) websites that are relevant to your niche.
  • Reach out to these websites or blogs and request a backlink to your own blog. Provide them with relevant and useful content that can add value to their audience.
  • Consider offering guest posts or collaborations with these websites or blogs to build a relationship and increase the chances of getting a backlink.
  • Look for broken links on these websites or blogs that lead to your competitors’ blogs or websites. Offer your blog or website as an alternative resource and request a backlink.
  • Monitor your competitors’ backlinks regularly and identify any new opportunities to obtain backlinks. Keep refining and adjusting your strategy to stay ahead of your competition.

In conclusion, generating quality backlinks is essential for improving your website’s search engine ranking. By creating quality content, using guest blogging, broken link building, competitor backlinks and other strategies, you can attract backlinks from high-quality sites and improve your website’s SEO performance.

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Dwell Time- An Important SEO Metric that You Need to Track https://internetmarketingtrends.in/dwell-time-an-important-seo-metric-that-you-need-to-track/?utm_source=rss&utm_medium=rss&utm_campaign=dwell-time-an-important-seo-metric-that-you-need-to-track Wed, 22 Jan 2020 08:09:49 +0000 http://internetmarketingtrends.in/?p=239 When you talk about SEO metrics, you focus mainly on the demographics. You emphasize more on questions like, who is visiting your site, which location they belong and what are their interests? Answers to these questions help you make informed decisions about your online business campaigns which are tailored according to your customers’ interests. Dwell […]

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When you talk about SEO metrics, you focus mainly on the demographics. You emphasize more on questions like, who is visiting your site, which location they belong and what are their interests? Answers to these questions help you make informed decisions about your online business campaigns which are tailored according to your customers’ interests. Dwell time is one such crucial SEO factors that enable your site to rank high in the search engines.

What is Dwell Time?

Dwell time is that metric which runs through the search engine results pages or SERPs. It is the total time you spend reading those web pages before you go back to the search engine to check the other results. You might have done this innumerable times, most likely. Dwell time is that brief moment you take to evaluate the website you just clicked to visit. It either immediately provided you the required answer or was a complete failure so that you press the back button instantly. If you make use of search engines then you are racking up dwell time without even knowing about it. The significance of this metric to a search engine is obvious as more is the time users spend on the page they clicked to visit, higher will be the possibility that page satisfied their needs.

Some Misconceptions about Dwell Time

Dwell time is one of the metrics which often gets referenced in articles, conference presentations and on social media but sadly, it is misunderstood by some professionals in the SEO community. Here are some points which will clear the misconceptions about dwell time:

  • Dwell Time Is NOT Bounce Rate

A bounce occurs when a user views only one webpage and leaves your website.

  • Dwell Time Is NOT Average Time on Page

Average time on page means the average amount of time the users spend on a single webpage.

  • Dwell Time Is NOT Session Duration

Session duration is a metric that measures how long the users spend on your website.

  • Dwell Time Is NOT Click-Through Rate

Click-through rate is the total percentage of users who clicked the link to your page out of all the users who saw that SERP.

  • Dwell Time Is NOT RankBrain

RankBrain is a metric which gathers data from the interactions of users with the search results, not the interaction they have with the piece of content.

Hopefully, you might have understood by now what dwell time is and what it is not. You cannot measure dwell time with any third-party tool. Only the search engines are capable of accessing dwell time.

Benefits of Tracking Dwell Time

  • Dwell time can show the marketers if their pages are capturing user attention and satisfying the needs of browsers. This metric has the potential to guide you on what to avoid and what to include on the web pages.
  • It can lead to clues about enhancing UX. For instance, if your webpage has slow loading time, it is reflected in dwell time metrics. The users might exit your webpage when it takes too long to load.
  • Dwell time is correlated with other important metrics such as bounce rate and time on site. By improving your dwell time, you can decrease your bounce rate and increase the average time on site. Thus, this metric can lead to important decisions you take for your site in order to improve your ranking.

How to Increase Dwell Time?

Here are some factors that can help to improve the dwell time:

  • Focus on quality web content by including in-depth articles and blogs which tell everything about the topics
  • Use interactive slides, videos and showcase studies
  • Adopt better tactics of user engagement
  • Use logical internal linking
  • Focus on online presence

You know, there is nothing much clarified about which metrics do search engines take into consideration but if there is a metric which it is considering to qualify your content quality then it will be dwell time. Thus, dwell time is one of the most essential metrics which need to be tracked when it comes to SEO or content sharing on social network.

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SEO Strategies to Outrank Your Competitors in 2020 https://internetmarketingtrends.in/seo-strategies-to-outrank-your-competitors-in-2020/?utm_source=rss&utm_medium=rss&utm_campaign=seo-strategies-to-outrank-your-competitors-in-2020 Fri, 17 Jan 2020 12:53:28 +0000 http://internetmarketingtrends.in/?p=234 When you wish to see your website on the top ranking of Google, you have to face the reality of hard-hitting online competition. Search engine optimization (SEO) is an unceasing race to stay ahead of the competitors. To win this race, you must constantly improve your website and observe the optimization activities of your competitors. […]

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When you wish to see your website on the top ranking of Google, you have to face the reality of hard-hitting online competition. Search engine optimization (SEO) is an unceasing race to stay ahead of the competitors. To win this race, you must constantly improve your website and observe the optimization activities of your competitors.

So, what is the secret to winning at Search engine optimization in 2020?

If you want to outrank your competition, here, in this blog, we are discussing some important tips that you can consider:

  1. 1. Focus on creating content for your website

Whether you are focussing on Search engine optimization, pay-per-click or other such digital marketing strategies to attract potential visitors to your website, both the quality as well as the number of your content matters. Fresh content on your site will make your site more appealing for the search engines as well as for the visitors who read your pages. Good quality content may lead to viral sharing that can increase the external backlinks which point at your website, thus, further boosting your SEO.

  1. 2. Keywords should be targeted strategically

While planning the content writing for your business, pay proper attention to the keywords that you are targeting. To know which keywords are effective and which can be ceded to the competitors, you can look at the traffic data for various search queries with the help of Google Analytics or Webmaster Tools program. You may also use advanced tools such as Raven Tools to determine the keywords which are producing the most conversions.

  1. 3. Be up-to-date about best SEO practices and latest SEO news

It is a field that is constantly changing. If you catch hold of a new SEO technique or an emerging trend before your competitors, you will be capable of cementing your lead in the natural search results. Thus, it is advised to monitor SEO news on the major blogs and websites to keep updated about the latest trends and techniques in Search Engine Optimization. If you find any major changes in SEO best practices, you can take appropriate action right away and prevent your website from falling behind in the search ranking.

4. Keep Track of your competitors’ backlink profile

Along with monitoring your own site’s backlink profiles to avert any negative SEO attacks, you must also keep a close eye on the backlinks your competitors are building. This will help you in identifying potential linking partners for your website and find any new linking strategies which your competitors might be using to beat you.

  1. 5. Monitor the on-site SEO activities of your competitors

You must monitor your competitors’ on-site SEO efforts. If any of your competitors change their SEO activities, there can be one of two scenarios; they may have found some new ways to optimize their webpages in the search results or they are simply updating their webpages in response to a penalty given by the search engines.

Either way, it will be a great idea to keep your eye on the competitors’ tag structures, keyword-optimized headers and other such SEO activities.

  1. 6. Technical Audit

Errors can be troublesome no matter how and where you encounter them. Your users would never appreciate it if you let your site go due to some petty error.

Some common issues on your site can be:

  • Broken links
  • Broken redirects
  • Broken images
  • Missing meta tags
  • Server errors
  • Crawling issues
  • Indexing issues
  • Dead-end pages
  • Orphaned pages
  • Schema mark-up errors

You cannot keep an eye on your website every hour, thus, some fully automated tools are available for such tasks. They can be used to detect the common technical issues with your website and then you can simply fix them.

Whether it’s out-working your competitors or simply persisting longer than them, you can follow the above SEO tips and make this next decade one of your biggest triumphs.

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Google’s First Core Algorithm Update of 2020 is Rolling Out https://internetmarketingtrends.in/googles-first-core-algorithm-update-of-2020-is-rolling-out/?utm_source=rss&utm_medium=rss&utm_campaign=googles-first-core-algorithm-update-of-2020-is-rolling-out Thu, 16 Jan 2020 07:21:31 +0000 http://internetmarketingtrends.in/?p=225 Google recently announced on its Twitter handle that a new January 2020 core update is rolling out. They regularly refine their systems and subsystems that work to determine the user’s intent and offer appropriate result pages. This broad core update does not target something specific which the webmasters can improve upon like the “Speed Update”. […]

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Google recently announced on its Twitter handle that a new January 2020 core update is rolling out. They regularly refine their systems and subsystems that work to determine the user’s intent and offer appropriate result pages. This broad core update does not target something specific which the webmasters can improve upon like the “Speed Update”. It will have a significant impact on all search results on a global scale.

To explain how Google Algorithm (Core) update work, the following analogy can be given:

You can imagine that you made a list of the top 100 movies in 2014. After a few years in 2019, you refresh that list. It is sure to change. Some new movies which never existed before may be included in this list. You may also need to reassess some films and comprehend that some of the movies deserve a higher position on the list. The list changes accordingly and films that were previously on the higher rank move down. They are not bad but simply more deserving films will come before them. With this in mind, there will be nothing wrong with the web pages that drop in their rankings following a core algorithm update. They are only reassessed against their contents which have been published since their last update, or the contents that have been previously overlooked.

Significance of January 2020 Core Update

Every time Google is updating its search algorithms, it may indicate that your website can do better or worse in the search results. Having a precise idea of when Google Algorithm update happens makes can enable you to understand whether there was something that you might have changed on your site or Google changed its core ranking algorithm. Since Google released its January 2020 core ranking update, you must keep track of your website rankings and analytics. Some widely noticeable effects can be expected that may include gains or drops in search rankings, therefore, paying attention to your website rankings in the coming days and weeks is essential.

What are the measures to recover if a core update hits your website?

Unlike the updates which targeted specific things, this core update can tweak the values of everything. Your website will be weighed against the competing websites relevant to the queries made by the users. The reason your website’s ranking dropped could be entirely different in comparison to the reason your competitor’s site increased or decreased in rankings. To make it simple, Google has not clarified the exact reasons or measures of recovery from core update hits because there is a different answer for all websites and queries.

What is the best SEO advice for conquering core updates?

To conquer the core Google Algorithm updates, the best advice would be to keep focusing on:

  • Quality content
  • User intent
  • Clean architecture
  • Google’s guidelines

Last but not least, always keep improving your website even if you have reached the first position in the search results because your competitor on rank 2 is not going to stop.

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