SEO Company Bangalore Archives - Digital Marketing Trends

SEO Strategies to Outrank Your Competitors in 2020

IMT — Fri, 17 Jan 2020 12:53:28 +0000

When you wish to see your website on the top ranking of Google, you have to face the reality of hard-hitting online competition. Search engine optimization (SEO) is an unceasing race to stay ahead of the competitors. To win this race, you must constantly improve your website and observe the optimization activities of your competitors.

So, what is the secret to winning at Search engine optimization in 2020?

If you want to outrank your competition, here, in this blog, we are discussing some important tips that you can consider:

1. Focus on creating content for your website

Whether you are focussing on Search engine optimization, pay-per-click or other such digital marketing strategies to attract potential visitors to your website, both the quality as well as the number of your content matters. Fresh content on your site will make your site more appealing for the search engines as well as for the visitors who read your pages. Good quality content may lead to viral sharing that can increase the external backlinks which point at your website, thus, further boosting your SEO.

2. Keywords should be targeted strategically

While planning the content writing for your business, pay proper attention to the keywords that you are targeting. To know which keywords are effective and which can be ceded to the competitors, you can look at the traffic data for various search queries with the help of Google Analytics or Webmaster Tools program. You may also use advanced tools such as Raven Tools to determine the keywords which are producing the most conversions.

3. Be up-to-date about best SEO practices and latest SEO news

It is a field that is constantly changing. If you catch hold of a new SEO technique or an emerging trend before your competitors, you will be capable of cementing your lead in the natural search results. Thus, it is advised to monitor SEO news on the major blogs and websites to keep updated about the latest trends and techniques in Search Engine Optimization. If you find any major changes in SEO best practices, you can take appropriate action right away and prevent your website from falling behind in the search ranking.

4. Keep Track of your competitors’ backlink profile

Along with monitoring your own site’s backlink profiles to avert any negative SEO attacks, you must also keep a close eye on the backlinks your competitors are building. This will help you in identifying potential linking partners for your website and find any new linking strategies which your competitors might be using to beat you.

5. Monitor the on-site SEO activities of your competitors

You must monitor your competitors’ on-site SEO efforts. If any of your competitors change their SEO activities, there can be one of two scenarios; they may have found some new ways to optimize their webpages in the search results or they are simply updating their webpages in response to a penalty given by the search engines.

Either way, it will be a great idea to keep your eye on the competitors’ tag structures, keyword-optimized headers and other such SEO activities.

6. Technical Audit

Errors can be troublesome no matter how and where you encounter them. Your users would never appreciate it if you let your site go due to some petty error.

Some common issues on your site can be:

Broken links
Broken redirects
Broken images
Missing meta tags
Server errors
Crawling issues
Indexing issues
Dead-end pages
Orphaned pages
Schema mark-up errors

You cannot keep an eye on your website every hour, thus, some fully automated tools are available for such tasks. They can be used to detect the common technical issues with your website and then you can simply fix them.

Whether it’s out-working your competitors or simply persisting longer than them, you can follow the above SEO tips and make this next decade one of your biggest triumphs.

The post SEO Strategies to Outrank Your Competitors in 2020 appeared first on Digital Marketing Trends.

Top 10 SEO Companies in Bangalore, India

IMT — Thu, 29 Sep 2016 11:28:00 +0000

Introduction

In today’s digital world, Search Engine Optimization is mandatory. SEO services help make your website easy for users as well as your business. With effective services from a reputed SEO agency in Bangalore your business stands to gain from increased visits to your website and in turn increased sales. Investment in this avenue can provide you more effective ROI than other forms of marketing like advertising in print or other media.

Importance of the service

A professional SEO service is mandatory for your business for a multitude of reasons. The numero uno reason is when people search for your related products or services over the Internet; you would obviously want your business to appear at the top of the list.

Next reason is that it brings traffic to your website. Last but not the least, details and valuable insights received from the services of any SEO agency in Bangalore that you hire would give you meaningful data about your customers.

Parameters to be considered while selecting a partner

The firm your select you would obviously want it to be the best SEO agency in Bangalore.

Take into consideration the following parameters

Check their own SEO
Have a look at their portfolio
Check their price
What type of relationship you would share with them

Some of the top 10 SEO agency in Bangalore that you can team with

Most of the SEO agencies in Bangalore are good at what they vouch to offer, but we bring you a list of top 10 companies that you can associate with.

1. GroCat – GroCat tops the list of digital marketing companies for its proficient services in keyword optimization, vast client base with more than 500 clients across the country and across the globe in technology, retail, education, real estate etc. The Company bags top rankings in Google for its business related keywords.

GroCat houses the best team of SEO analysts, PPC specialists, graphic designers, content writers, business development executives, software engineers and QA professionals. This is conducive to 100% client-satisfaction.

2. Brain Pulse – Services from Brain Pulse is a guarantee of their expertise and perfection. They have the confidence to rank client websites in the top position. They have been powering businesses with innovative IT solutions for the past 17 years. Digital Marketing (SEO, PPC, SMM), Mobile App Development and Web hosting Services are some of their areas of expertise.

3. SEO Valley Solutions – An affordable and result-oriented company offering services as Search Engine Optimization, website development, Social Media Marketing, Off Page Optimization, etc. With over 2000+ projects and 300+ clients, the company rates as one of the best SEO agencies.

4. Position Matters – Position Matters is a well-known SEO agency in Bangalore. It provides search engine optimization, social media service, web design service, online reputation management, content writing services and web development services. It is a Google Certified Partner Company. The company has earned a good name for itself in a short span of time. Some of the noted clients are OKAPIA MOBILES, DYNACAST, INDIAN INSTITUTE OF FASHION TECHNOLOGY

5. Brandstory – Brandstory an SEO agency in Bangalore with a belief that no 2 websites can be the same. With rapid evolution in Search engine algorithms, the company’s success has been unprecedented.

6. Position2 – Position2 is a company imparting various services like content marketing, paid acquisition, social media management, marketing automation, apps and website development. It has an expert team comprising marketing experts, engineers, designers, data scientists to provide solutions to many businesses.

7. Web Chutney – Web Chutney is distinguished for its engaging content to clients globally. It has 200 digital marketing experts across India to provide services in online advertising, website design, social media, SEO services and mobile marketing. With various innovative techniques, the Company provides compelling content that brings desired output to its clients.

8. Interactive Avenues – Interactive Avenues has the largest digital marketing team in the country to its credit. It is the subsidiary of IPG Media Brands, international media conglomerate and thus the Company is enabled to access the potentials of global media experts.

9. Indglobal Consultancy Solutions – The firm provides cost-effective and exceptional solutions. They have been awarded as the “BEST SME OF THE YEAR FOR WEB DESIGNING AND MOBILE APP DEVELOPMENT”. They have some noted clients as JOCKEY, QUIKR, etc. to their database.

10. Geek Creative Agency – Geek is a creative Search Engine Optimization agency that is dedicated to finding innovative solutions for clients. Their services range from branding and online PR to developing large-scale installations, fresh concepts, content creation and E-commerce. They house a team which is an expert in the realm and work with a passion for originality. Some of the top clients include – FASTRACK, KINGFISHER, SAB MILLER INDIA, SCOOTY, SMU, BRITANNIA, etc.

All these 10 companies are at the top level in digital marketing for their uncompromising quality, client care and vast client base they possess.

The post Top 10 SEO Companies in Bangalore, India appeared first on Digital Marketing Trends.

Know These Latest SEO Trends for Better Marketing Strategies!

IMT — Sat, 24 Sep 2016 16:42:00 +0000

Trends in SEO are fast changing in these recent months. Without updating the changes in SEO field, you will not be able to target your audience for guaranteed results. Know the recent trends in SEO and be a king in your industry. Here are top changing trends in SEO.

Information given by Google

Google announcements are very important to note since they signal the SEO Trends that are latest and up to date. Following announcements by Google in the recent months are worth noticing

1. Top three ranking signals in the search algorithm of Google are content, RankBrain and links (as informed by Andrey Lipattsev of Google)

2. Updated quality rater guidelines from Google give weight to expertise, authoritativeness and trustworthiness as quality markers of content. Google stresses on mobile optimization also.

So, Google is trying to understand the content better and produce more transparent search results nowadays. A top SEO Company Bangalore can apprise you more of these factors.

SERP scenario

a) After the removal of right rail paid ads, SERP got streamlined and now there is room for additional types of paid or organic type of content. Let us see what changes SEO field has come through this scenario

1. Clicks through rates (CTRS) have gone up

2. CPC (cost per click) remains static

3. Traffic to sites remains steady with even some modest wins

4. Ad impressions have declined

5. Those advertisers who were in the bottom line 8-11 are the losers

b) Expansion of AMP to apps and recipe pages

AMP has reached 125 million docs now and will be visible on android and iOS apps and expands to recipe web pages.

Continuously changing algorithms

After rich snippets, Rich Cards are the new search result. They are made as a carousel on mobile results helping users browse from left to right on mobiles. Carousels have cards from the same site or from many sites. Rich Cards use schema.org structured mark up to show content in an engaging and visual format. Google intends to show these cards for movies and recipes in the initial stage.

A good SEO Company Bangalore will be in know of these changing SEO Trends and update its customers about the benefits and losses they draw out of these trends. It also accommodates its strategies to suit the purposes of the customers and bring better results for them with knowledge of these latest trends.

The post Know These Latest SEO Trends for Better Marketing Strategies! appeared first on Digital Marketing Trends.