Google’s First Core Algorithm Update of 2020 is Rolling Out

IMT — Thu, 16 Jan 2020 07:21:31 +0000

Google recently announced on its Twitter handle that a new January 2020 core update is rolling out. They regularly refine their systems and subsystems that work to determine the user’s intent and offer appropriate result pages. This broad core update does not target something specific which the webmasters can improve upon like the “Speed Update”. It will have a significant impact on all search results on a global scale.

To explain how Google Algorithm (Core) update work, the following analogy can be given:

You can imagine that you made a list of the top 100 movies in 2014. After a few years in 2019, you refresh that list. It is sure to change. Some new movies which never existed before may be included in this list. You may also need to reassess some films and comprehend that some of the movies deserve a higher position on the list. The list changes accordingly and films that were previously on the higher rank move down. They are not bad but simply more deserving films will come before them. With this in mind, there will be nothing wrong with the web pages that drop in their rankings following a core algorithm update. They are only reassessed against their contents which have been published since their last update, or the contents that have been previously overlooked.

Significance of January 2020 Core Update

Every time Google is updating its search algorithms, it may indicate that your website can do better or worse in the search results. Having a precise idea of when Google Algorithm update happens makes can enable you to understand whether there was something that you might have changed on your site or Google changed its core ranking algorithm. Since Google released its January 2020 core ranking update, you must keep track of your website rankings and analytics. Some widely noticeable effects can be expected that may include gains or drops in search rankings, therefore, paying attention to your website rankings in the coming days and weeks is essential.

What are the measures to recover if a core update hits your website?

Unlike the updates which targeted specific things, this core update can tweak the values of everything. Your website will be weighed against the competing websites relevant to the queries made by the users. The reason your website’s ranking dropped could be entirely different in comparison to the reason your competitor’s site increased or decreased in rankings. To make it simple, Google has not clarified the exact reasons or measures of recovery from core update hits because there is a different answer for all websites and queries.

What is the best SEO advice for conquering core updates?

To conquer the core Google Algorithm updates, the best advice would be to keep focusing on:

Quality content
User intent
Clean architecture
Google’s guidelines

Last but not least, always keep improving your website even if you have reached the first position in the search results because your competitor on rank 2 is not going to stop.

The post Google’s First Core Algorithm Update of 2020 is Rolling Out appeared first on Digital Marketing Trends.

Fixing Crawl Errors in Google Search Console

IMT — Thu, 03 Nov 2016 10:10:00 +0000

Google has been updating its search engine strategies to prove more user friendly and SEO friendly. Google Search console has been the top tool unleashed by Google and it is the redefined version of Web Master Tools. It has the added features in the name of Search Analytics and Links to Your Site for helping SEOs more.

Google’s ‘more help docs’ and ‘support resources’ are useful in fixing the crawling errors in search console.

How to Fix Crawl Errors?

Concentrate on the following factors

Infrastructure

Good habits and practice preventative maintenance and periodic spot checks on crawl errors will help you keep the crawl errors under control. Ignoring such small errors will take a big form in future.

Lay out of crawl errors within search console

Search console has two divisions: Site errors and URL errors. Site errors are different from page errors. Site errors can be more damaging with their power to damage site’s overall usability.

You can access crawl errors quickly from the dashboard. Your dashboard gives you a preview of the site with three important management tools – crawl errors, search analytics and sitemaps.

More about site errors

Site errors affect the site entirely. Skipping these errors will cause catastrophe to the site. You can find these errors in the Google dashboard for the last 90 days. Checking the site errors every day is good and if you miss a day, you may land in some serious trouble. Setting up alerts will make the matter easy for you.

DNS errors

Domain Name System (DMS) are the foremost issues. Suppose the Googlebot faces DNS error, it will not connect with your site through a DNS look up issue or DNS timeout issue. Fetch and Render, ISUP.me, Web-sniffer.set is some of the tools helping you fix the DNS errors.

Server errors

Server errors make your server take too long a time to respond. This happens when your site gets overloaded with much traffic. ‘Fetch as Google’ is the tool for you to check whether Google returns the content of your homepage without problem. Use ‘Google search console help’ to find specific server errors.

Robots errors

Fixing robots.txt file error is fairly important if you change new content daily. Use a ‘server header checker’ to check whether your file is returning a 404 or 200 error.

URL Errors

URL errors affect specific pages on the site. Search Console will show you URL errors per desktop, smart phone and feature phone. It is better to mark all errors fixed and check back upon them a few days after.

Soft 404, 404 errors are also commonly found on the sites. One more problem is ‘access denied’ and ‘not allowed’. The Screaming Frog SEO Spider helps you fix redirect errors.

Fix crawling errors on time to avoid huge damages to your site.