A landing page can display text, images, dynamic compilations of relevant links, or other elements to derive traffic specifically to prompt a certain product or services. The following are ways to get traffic and revenue from landing pages
- To get traffic from pay per click (PPC) search marketing campaign such as Google AdWords to multiple landing pages optimized to correspond with the keywords the searcher used.
- To get traffic from a banner ads/sponsorship graphic to a landing page specifically designed to address that target audience.
- Also getting traffic from a link in an email to a landing page designed to prompt a purchase.
- To get traffic from a blog post or sidebar link to a landing page that pre-sells affiliate products or encourages an opt-in to a sub-list.
These kind of landing page optimization will bring traffic to the websites.