RankBrain is the most influential ranking factor in Google algorithm which interprets users’ queries and relates the most suitable answers for them. RankBrain today is found to process every Google search (not leaving a single one) which amounts to the minimum of 63,000 per second. So, you need to understand that the future of SEO is already in the hands of RankBrain and you cannot optimize your website for this ranking factor.

Google introduced Accelerated Mobile Pages project in the form of top stories at the outset and today it has 150 million indexed AMP documents in its index and has announced that mobile users will be directly directed to AMP pages despite the existence of an equivalent app page. This means in the future SEO world, mobile web will stay on par with native apps and Google will become more relevant to user experience with its Accelerated Mobile Pages.

Putting world’s information all together and making it accessible to the users has been a mission of Google over a period of time. Google’s Knowledge Graph serves this propose .Knowledge Graph enhances search engine’s search results with semantic search information that is collected from various sources lie Wikipedia,Wikidata, and the CIA world Factbook. Knowledge Graph elements are in the form of structured information containing links to sources of further information. There are a number of queries that show ready answers in these formats.

Penguin has now become a real time signal which is processed within Google algorithm .Data on your pages is today refreshed every time Google recrawls the pages. Further, Panda also has been integrated into the main algorithm of Google. Thus, Google makes spam fighting a central function of serving search results. So here after, cleaning spammy back links and getting rid of poor quality content becomes an easy job for website owners.

So, machine learning, semantic understanding, connections and patterns and user experience will take an upper hand over other factors in building the future of the SEO world.