What’s Happening?

Reports of disappearing reviews started surfacing last Friday (07 Feb 2025), with concerned business owners and local SEO professionals flooding the Google Business Profile forums with complaints. The issue seems widespread, with some businesses reporting the loss of just a few reviews, while others have seen dozens of positive testimonials vanish. In some cases, the total review count doesn’t match the number of reviews actually displayed.

Is It a Bug?

According to local SEO expert and Google Top Contributors, this appears to be a bug that Google is actively working to resolve. While Google hasn’t officially commented on the situation, Google community suggests that the missing reviews are likely due to a technical glitch rather than a policy change or other intentional action.

Why This Matter?

Online reviews are crucial for building trust and attracting new customers to your business. A sudden and unexplained drop in the number of displayed reviews can be concerning, potentially impacting your business’s perceived reputation and visibility in local search results.

What Can You Do?

• Don’t Panic: If you’ve noticed a decline in your review count, know that you’re not alone, and it’s likely due to a Google bug.
• Monitor Your Listing: Keep an eye on your Google Business Profile to see if the missing reviews are restored.
• Stay Informed: Follow updates from reliable sources like Google Business Profile forums for the latest information on the issue.

The post Google Business Profile Reviews Mysteriously Disappearing: Is It a Bug? appeared first on Digital Marketing Trends.